Salvatore Ferragamo National Expansion
For over six years, our firm worked closely with the House of Ferragamo developing its core retail identity created by Italian Architect, Roberto Monsani, into a full-blown retail concept that is uniquely “Ferragamo” in quality, style and character and yet responsive to the practical demands of the American marketplace.
In the creation of more than 65 stores and shops across the country, we were responsible for the architectural and retail design and development of each project. Though similar in look with black framed display fixtures showcasing the merchandise under soaring ceilings and floating “light boats,” each project was a unique response to its location, market and surrounding environment
Working closely with Ferragamo’s team, we developed the merchandise and display fixture layout and created detailed millwork drawings of the display fixtures and other millwork items for fabrication in the US. We also created detailed drawings of the architectural elements including new storefronts and entries, suspended “light boats” floating over the retail floors, and the back of house areas and general construction elements.